Analysis of ‘Anais Anais’ advert by Cacharel

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... he copy underneath this is a bit bigger and it reads,

'ANAISANAIS OFFERS YOU THIS BRACELET TENDERLY FRAGRANCED, WEAR IT AROUND YOUR WRIST.'

'Tenderly' implies gentle. The copy under/next down is again a bit bigger than before. It says,

'ONE DAY TENDERNESS WILL MOVE THE WORLD.'

I think that means and is trying to say that AnaisAnais will one day move the world, and that if you like the smell, then when you wear the free fragranced bracelet, you will move the world - suggesting that you will move the opposite sex (men - the fragrance is for women).

I think this could also mean that when anyone sees the advert and finds out how gentle, tender and pure AnaisAnais is it will startle you. The point says, 'move the world', which s ...

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