Analysis of Shampoo Advertising
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... isibility, however the actual size of the words are the second smallest on the advert, this may have been done to make the reader continue to read all the way through the advert before they are told what the name of the product is.
One of the slogans used in the advertisement is "a totally organic experience". I believe this was chosen due to its sensational meaning and its sexual connotations. The word "organic" is used to remind us that natural herbs and botanicals are used. "Organic" is written in dark green with "a totally&q ...
