CALL CENTRES: Glaswegians find accent on success
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... ess from US companies. Teletech, a US customer service company, has built its fortune on such work and is now to build a call centre outside Glasgow, where staff will take phonecalls on behalf of large service and technology companies. The huge scale of such call centres is indicative of how communications technologies can operate at levels akin to economies of scale in traditional manufacturing. On a linguistic point, it is notable that a large proportion of international call centres are based in UK regions where the local accent is 'r' pronouncing. Whether this simply reflects the lower cost of labour in peripheral areas, or whether Scottish and Irish accents are more acceptable to US callers remains an interesting question.
There does seem to be a general consensus of opinion that people with regional accents are idiots. Only the people with half a ...
