Competition and Economic Efficiency

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... ituation the firm must alter its activities to become more productively efficient. Competition forces firms to produce what consumers demand. If firms produce goods that are in demand they may make more profits. If they are producing goods that are not in demand then they will make losses and possibly go out of business. In perfect competition the selling price is equal to the cost of producing that item as the firm only makes normal profits in the long run. Price equalling the marginal cost of p ...

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