Elements of the marketing mix

· Making money available for help with community projects such as building a youth centre.

· Buying equipment for schools.

Due to the fact that Urban Surf Co is such a small newly opened company they will not have the large P.R budget to cover these large events. In the future they may be able to put a small amount of money in to local schemes or events but this is not in the immediate future.

Sales promotion is also known as point of sale promotions this is because this is where it happens. The different sorts of sales promotion are:

1. Buy one get one free - this can also be buy one and get something else free.

2. Discounts.- where products are reduced in an effort to sell more.

3. Competitions - used to get people interested in he shop and products.

4. Free gifts - another way to pursued people to buy products.

5. Product trials - allows people to try the products before they buy.

6. Point of sale displays - special displays to promote the products and gain customer awareness.

For your company I would expect these to play a major part in the shop. I would use the point of sales displays, as the major part of the sales promotion as this will give reactively cheap and cost effective method.

Advertising is the process of communicating information about the product or service to as many customers in the target market as possible a way that arouses interest so that the customers are encouraged to buy products. This must be accurate as law states it. The advertising method chosen should suit the size of both the firm and size of its market.

Small firms should consider these options because they are of low cost and are cost effective still:

· Word of mouth

· Local press

· Commercial directories. (e.g. yellow pages)

· Delivering leaflets.

All of the ...