is there scope for a new business in the local area?

... ry important to have benefits that help to sell your product. Also that people are willing to pay extra for some these extra services. I also found that people were influenced by what benefits that they can get from other sores.

Other research

I also used the Internet to research into the benefits that are offered by the major retail outlets and found that:

Most shops charge for: * Extended warranty * Home delivery and instillation

Most shops for free offer:

* Never undersold guarantee * Good after sales service * Convenience * Customer credit

Also I spoke to a owner of a similar shop who said that I should offer as many benefit for free as possible, as I will most likely sell more thus covering the cost.

My benefits- The benefits that my customer will get as a result of my survey are:

Benefits that they will receive for free;

* A shop that has a good reputation * Good after sales service * Convenience * Extended guarantee * Never undersold guarantee * Customer credit * Benefits that my customers will have to pay a small fee for are:

* Home delivery * Home instillation * Customer credit (The money is made on the interest)

Evaluation

The benefits that I am offering are ones that are already offered by the local competition. This is because not one store offers all of them and my survey showed which ones where the most important. The reason that I will not be offering interest free credit is that this would loose me a lot of money. Instead I will let the credit be taken of by a third party, but hopefully the opportunity of credit would bring in extra sales.

A company can make more then in product this is called the product mix.

Each and every product must have good strong brand that makes it recognisable to people. A very strong brand is Coke a Cola brand, as the colours, shape of cans, and lettering tell the buyer what the product is. The characteristics of the brand comes from the products physical features of the product. This means the taste and the shape of the product. These are created by the manufacture through adverts and packaging. People talk the products consistencythe quality, but its design, and adverting campaign.

Is image Important?

The image of the product is the way that the public see you product. Your product could have a negative or positive image, this depends on how the product is advertised and presented.

My Image- The image of my product will be taken care of by the manufacture, but I will make sure that my store is a sort of brand. This is would help people to remember my shop. I plan to create my image by a good advertising campaign, and by offering a good service.

How packaging effects the product?

Packaging is the way that the product is presented to the public, the packaging can give benefits:

* Attractive * Strong for transport * Can be dismantled for storage * Or is easy to use

There can be problems with packaging, it can cause the following problems:

* Increase the production cost * Make the product bigger and heavier so it costs more to transport * The more packaging that you have, the more waste you will produce

This means that firms have to think very hard about there packaging, as they must considered the advantages and disadvantages of there packaging. To help decide what type of packaging I will used I carried out research into existing packaging. I found that current packaging was bulky.

My packaging: My packaging will be what the goods are supplied in by the manufacture. This is because they will have spent lots of time and effort on designing the best packaging. For accessories I will supply bags that carry my logo and shop names along with other information. This would be: opening times, services available, and special offers.

What is the aim of adverting?

The aims of advertising are:

* Inform people about the product * Create a image * Increase sales * Compete with other shops * Introduce in products into the market

What is the aim of my advertising- The aims of my advertising will be:

* Increase sales * Compete with other shops * Create a image

I do not want my advertising to try and introduce new products into the market, as this is normally done by the manufacture on a national scale. The manufacture will also inform people about the product.

Informative advertising

Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public. The passing on of this information is very important in any advert.

Persuasive advertising

The washing power industry spends as much as the government on advertising, there adverts try to persuade the viewer that there products are much better then the compensation. There goal is to attract people to buy there products.

There are different types of pervasive advertising:

* Adverts that show a famous person using the product * Adverts that compare one product with a other * Adverts that use sex to sell the product

Public relations

Public relations is the department that that try's to promote the and show the good side of the company to the public.

Advertising agencies

Advertise is a very expensive business, to make sure that the money is well spent they will hire a company to do it right. For a advertising campaign to be successful it must:

* Reach the right audience * Be attractive and appealing * Make the money that the audience cost back in sales.

Control over advertising

In a advert you can not put just put anything in it, there are certain rules they are:

There is a code of practice in side the advertising industry that you must obey. The trade description act, which means you can must describe as truthfully to the best of you knowledge.

My method of advertising: I plan to use informative advertising as I want to inform people of the benefits of buying from my shop.

What media's are there for advertising

There are many different types of advertising, each has advantages, and disadvantages these are:

Televisions

This is a very powerful media to use to get your message across this a very useful media. The advert that is produced will be seen by millions. The time at which your advert is shown effects who see it. If your product is for children then you would show your advert during children's programmes, not adult. You must also take into account the number of people watching, as this will effect the cost. To produce a advert you must take I these things:

How many adverts can you afford, as there would be no point in only being able to run your advert once When will it be shown Is the advert its self correct

Advantages

* Reaches the largest number of people * The adverts can make the product look much nicer, then in print

Disadvantages

* Very expensive

Radio

This method of advertising is very similar as television adverting, but it is cheaper and sound is used instead of visual images. In a radio advert a theme tune is used.

Disadvantages

* People may switch station when the advert comes on * If there is poor reception then the listener may miss the advert * There are no radio stations that take adverts that span the whole country

Advantages

* Cheaper then television * Large audiences can be reached * This type of advertising is very good for local shops * The advert can be repeated many times

Newspapers/Magazines

Newspapers are normally produced and bought every day, so people will see your ...