Lucozade
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... teenagers at the time. The bottle shape has changed also, although the old large bottle is still on sale. The new bottle is much smaller, making it portable. It has changed from being a medicinal type drink to a refreshing energy drink that people can carry around with them and buy in any shop. Daley Thompson shows how portable it is when he flicks the bottle in the air with one hand.
The traffic lights are used in an abstract way, which gives the advertisement a more modern approach. The fast editing style enhances the dynamism of the product, which gives the advertisement pace and makes it exciting and explosive to watch.
Advertisement number 3, made in 1999 centers around the computer game character Lara Croft. Lara is shown being chased by a pack of wolves ...
