What makes ‘in the nick of time’ such a successful advertisement for Audi

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... is represented in visual during the advert. The voice is also a good voice because we see a new born baby, but no mother, so this could round off the fact that the car has its advantages for all the family. Representation

In the Audi advert 'In The Nick Of Time' the main visible characters are a father, his son, and a baby, of which sex we are not shown or told. There is also middle to old age man under the bridge, but he doesn't play a key role to the normal viewer, but does have a key part to encourage potential buyers. There is also a voice over that is not shown, in a visible form but is important.

The father is in his late 20's to early 30's, and looks like an average person, but is an actor. He does not make any noise during the advert, but I think he does speak whilst on the phone at the very beginning, but cannot be heard. The father is dressed in formal, but slightly casual clothes, and does come across as well mannered. He seems a very loving father; an example of this is when he carries his child u ...

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