The Marketing Mix
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... her firms. Usually this happens where there is very little product differentiation e.g. Petrol. Promotion
Strobe Leisure needs to advertise for four main reasons:
To make customers aware of new products.
To remind customers about existing products.
To persuade customers to switch from rival products.
To improve the image of the business.
The ultimate aim of these points is to sell more products.
The places Strobe will advertise from depends on three thin ...
