How social, cultural and historical events effect adverts

... gan to leave school and go to work so they earn't money but stayed at home and so didn't have to pay for accommodation etc. This meant they had a high disposable income. However the first adverts for teenagers didn't work very well because all the teenagers in them were miniature adults with no individuality. Then came the rock and roll adverts that gave teenager's there own personalities with there own music styles and interests.

In the mid 1960's the youth culture is taking over everything and this is used as a platform to sell to all ages. Teenage values were the new social acceptable.

Adverts used this to sell products to children and adults by making them thing that buying teenage products made them cool.

This was shown in the Rice Krispie adverts, which used to be aimed at children but now had the rolling stones on the adverts to sell to teenagers.

Again advertisers played on the teenagers fears although these were different than the mothers. Teenagers were afraid of bad breath, spots and body odour and so adverts promised to rid them of all of this e.g. the Colgate ring of confidence.

Then in 1969 lots of teenagers got involved in demonstrations and were seen as rebels and yobs. The advertisers then immediately dropped teenagers from adverts in case they alienated all the other age groups and started using children again.

1970's

In the 70's there was a lot of youth unemployment, oil problems because OPEC (Organisation for petroleum exporting countries) charged more for oil which caused a lack of power and in some cases a 4-day week. It also caused many factories to close so there was little money. This caused a change in adverts from the 60 ...