Tesco Report

... which can be spent throw any of Tesco's stores. This is so run as a promation to encough people who would normally shop at other rivle stores to use Tesco as they will recive money off for the more money which is spent there. This again is promoting their name a company who rewards the shopper who are loyal to them. This throw does not always work as many shoppers will have layatly cards at many shops so they recive bonues from not just shopping at one store, this in all is anther way Tesco aims to get more people shopping at their stores.

See back for leaflt on club card. Customer Base

Many people buy products at Tsco's and they aim to attract as many more as is physicaly posible. The customer base is say about ten miles around the store theis is their main market and is were most of their customers come from. The people who are attracted to Tesco's to shop are the middle to upper class family members like the mother who has access to or owns a car. This is as the familly needs a lot of shopping for a week Tesco's is one place the mother can get it done esily and the car is as the shopping has to be taken home some why. They also always povide outstanding sevice such as customer assistance, carry to car service and baby changing facitys. They look to find an attractive shopping envorent so people will not find shopping a chore but as a please and in many cases they succeded in this. They are always trying to expand their customer base so there for will also be trying to meet all of the customers old and news needs.The main amount of Tesco shops are in out of town develments such as Church Langly as this is wear they have found the money to be as there was a hole in the market for them; but now they are expanding back in to the towns with small shops "Tesco Express" which aim to provide convence. They are also providing comption to the petrol stations as we have seen the spring up of "Tesco metro's" which not only provide petrol but are also a small Tesco's just selling the esention iteams. New Technologies Affecting Tesco's O ...